Meet 66.66 Bold Crimson Red, Revlon Professional’s Hair Color of the Year 2026

Revlon Professional is unveiling the Hair Color Of The Year 2026—66.66 Bold Crimson Red.

This fearless shade powerfully embodies the collective vision of the global salon community. Poised to unleash a global movement, this color is more than a shade—it is a statement. It acts as the ultimate muse for bold artistry, empowering professionals to push creative boundaries while giving clients the confidence to turn heads in every room they enter. From the salon chair to the runway, this is the color that will define a year of uninhibited self-expression.

And you, dare to try?

Bold Crimson Red: The Meaning Behind this Bold Red Hair Color

In 2026, 66.66 Bold Crimson Red embodies fearlessness, empowerment, and vibrant creativity. Its intense, fiery tone speaks to those who dare to stand out—the creatives, the trendsetters, and the bold personalities who thrive on self-expression.

66.66 Bold Crimson Red goes beyond just a hair color shade. It is a tribute to bold self-expression, confidence, and embracing who you are. A color like this turns heads—and that’s the point. There is power in radical self-expression, and this color symbolizes the boldness, vibrancy and iconicity needed to stand out and own it. 66.66 Bold Crimson Red is made for the creatives and the bold risk-takers inside all of us.

How Revlon Professional Selects the Hair Color of the Year

Each year, Revlon Professional invites salon professionals from across the globe to take part in shaping the future of hair fashion.

Color experts from around the world united to cast their votes through the #AlwaysOn platform, where they had the chance to make their voices heard. This ensures the winning shade is more than just a shade— it reflects their know-how and the real‑world vision of salons worldwide.

66.66 Bold Crimson Red by Revlonissimo Colorsmetique™ emerged as the defining shade, chosen for its fearless intensity and ability to capture the spirit of self‑expression.

Making the 2026 Hair Color of the Year a Confident Decision

Guiding a client through a bold change requires technical expertise and the ability to empower the person rocking it. This is why 66.66 Bold Crimson Red will be available exclusively through professional colorists, starting January 2026.

Revlon Professional will offer training programs, color guides, and activations to support stylists in mastering this new tone. Hairdressers looking to embolden their clients will have access to a dedicated How-To guide and video for Crimson Melt with the Red Money Piece technique to empower their color services with this intense shade.

Crimson Melt with Red Money Piece

This technique offers a rich, multi-dimensional blend that adds movement and dimension. The seamless transition from deep crimson to vibrant red creates a custom, high-end look, while the bold, money-piece frames the face and adds instant brightness.

It’s ideal for clients who want something daring and modern – making your color work stand out and keeping them coming back for more.

The Technology Behind the Shade

Revlonissimo Colorsmetique™ Formula

66.66 Bold Crimson Red is part of the  Revlonissimo Colorsmetique™ collection, a color range designed to merge science and beauty.

Confidence comes from knowing your color is backed by science. Our high-performance formula features a powerhouse blend of ingredients:

• Hydrate & Repair: Hyaluronic Acid and Phyto-Keratin work in tandem to moisturize and reconstruct the hair fiber, enhancing structural integrity.
• Lock in Longevity: Our proprietary Antioxidant Molecule controls the color reaction for a result that endures.
• Ignite the Shine: A dedicated Shine Sealer creates a reflective, mirror-effect surface for hair that is twice as brilliant.

To ensure every strand creates maximum impact, the 66.66 Bold Crimson Red formula is anchored by the KER-HA Complex™, an innovative color-and-care system that reinforces, seals, and protects hair integrity from the inside. Additionally, this shade is formulated with the C5 pigment, designed to delivery ultra-vivid color with unmatched intensity and lasting power.

If you are a hair care professional, continue learning new techniques by accessing our 24/7 educational platform, RevlonProAlwaysOn. You can also explore all our shades on our handy Revlon Pro Color World App, and shop our full product range by logging in to the Revlon ProShop.

Remember to tag #HairColorOfTheYear2026 on TikTok (@revlonprofessional) and Instagram (@revlonprofessional) when sharing your 66.66 Bold Crimson Red creations for a chance to be featured!