How to Transform a Salon Visit Into an Experience

No matter where you go, it will be the experience that stands out. 

This is why the best salons are not always based on the interior or even the price point. The most sought after salons all have one thing in common: they strive to deliver an exceptional experience for every client, every single time. 

We’ve all heard the phrase “consistency is key,” but achieving it can be challenging when you’re a busy salon owner or stylist with a full schedule of clients. Regardless of whether your client is new, a returning loyal member, or how you’re feeling that day, it’s crucial to remember that each visit leaves a lasting impression.

It’s up to you to ensure that their visit is a positive and memorable experience. Ready to feel empowered? Then take a seat and read on. 

 

Ver esta publicación en Instagram

 

Una publicación compartida de Revlon Professional (@revlonprofessional)

The Environment

Preparing for salon services before each appointment isn’t just for your clients. When you and your team are prepared, everyone will feel more confident and comfortable during the appointment. 

Lay the Groundwork

The energy that your client walks into is generated by the team. Is there a good atmosphere? Do your team get on and support each other? The salon’s vibe is crucial in creating a positive experience for everyone. While not every day may be perfect—after all, we’re all human—choosing the right team is essential for a productive salon environment. Have regular team meetings to keep everyone inspired, along with ongoing training sessions and fun events that foster team unity.

Before beginning your appointment, take a moment to review the booking details. Is the client a regular or new? Check any color or consultation notes to refresh your memory. Remember, even if this is your favorite or longest-standing client, avoid assuming they want the “same as last time.” This approach might discourage clients who are open to trying something new or seeking your creative input.

Why Clear Separation of Consultation and Back Bar Zones Matters

Having distinct zones for consultations and back bar services enhances the client experience by maintaining focus and creating a relaxed environment. The consultation area should be quiet and comfortable, allowing for thorough discussions, while the back bar zone should be designed for relaxation and pampering. For a quick change up without much cost, play with different lighting and music for an immediate change of atmosphere. 

 

Ver esta publicación en Instagram

 

Una publicación compartida de Revlon Professional (@revlonprofessional)

Client Communication

It’s important to have regular consultations to learn more about your clients and give them the option to try something new. Do not get complacent. 

Find out what they’d like to achieve with their hair and any future goals or services they may be considering. You never know if you could upgrade a simple tint service into a beautiful new Balayage. 

Never forget how important consultations are. The initial consultation is your opportunity to set the tone for the entire visit. Use this time to:

• Understand Their Desires: Discuss their hair history, lifestyle, and preferences in detail. This helps you craft a personalized service plan.
• Offer Expert Advice: Suggest styles, treatments, and products that align with their goals and enhance their look.

Personalisation

Every client is unique, and their salon experience should reflect that. Once you have gone through the initial consultation, customize your services to meet their specific needs.

Give tailored recommendations based on their hair type, condition, and desired outcome, and suggest personalized treatments and products. Consider using advanced techniques and the latest trends to provide a bespoke service that makes them feel special.

Post-Service Engagement

Engaging with clients after their visit reinforces their positive experience and builds loyalty. Follow up to check satisfaction, see if they are happy with their new style, and address any concerns.

You can also recommend care and styling products to maintain their look and keep their hair looking its best between visits.

Transforming a salon visit into an exceptional experience requires  constant attention to detail, effective communication, and a commitment to personalization. By preparing thoroughly and engaging with clients throughout their visit, you can make sure they leave feeling valued and satisfied. 

Incorporating Revlon Professional® high-quality products will further enhance their experience, making them more likely to return and recommend your salon to others!

Now it’s time to take these tips and put them into practice! Remember, you have the power to not only leave your clients with a brand new look but also with a renewed sense of well-being. For more business tips and advice, head to our 24/7 e-learning platform, Revlon Pro Always On. To stock up on all your professional products, go to Revlon ProShop (for clients only).