Discover Magnet™ & Our Reinforced BondIN System+™

Current hair bonding technologies primarily focus on repairing covalent bonds. While this effectively restores strength, stylists often struggle to address the hair’s overall structural integrity. Revlon Professional® Magnet™ has taken a major step forward by offering a comprehensive internal repair through its triple-bond action and advanced BondIN System+. Designed to enhance professional salon services, Magnet™ improves hair strength, elasticity & protection, providing clients with a complete solution for advanced hair care.

The Technology Behind Magnet™: What Stands Out

Triple-bond action: Magnet™ targets all three essential bond types within the hair’s internal framework:

• Covalent bonds: Restore mechanical strength
• Ionic bonds: Enhance elasticity
• Hydrogen bonds: Boost natural movement and shape retention

This multi-dimensional approach sets a new standard in internal hair repair.

The New BondIN System+

Magnet’^TMs BondIN System+ goes beyond surface-level treatment. It reconstructs the hair’s inner structure, working synergistically across the product portfolio to deliver exceptional results.

Strength, Elasticity, and Protection: Inside the Magnet™ Formula

If you’re looking to strengthen and protect your hair during lightening services, the next-generation Magnet™ BondIN System+™ is a game-changer. This innovative technology combines several powerful ingredients, 4 for internal bond-building and two for protection against external aggressors. With components like amide derivatives, AHAs, diacids, and amino acids, it targets all key inner hair structures to restore strength, flexibility, and movement. Plus, chelating agents and antioxidants offer a 360° defense against harmful metals and free radicals. Compared to what we see in the market, Magnet™ stands out by covering 3 types of inner hair bonds, and keeping hair healthy-looking and beautiful.

2 keyanti-aggressor agents:

• Chelating agents: Eliminate heavy metals introduced during chemical processes
• Antioxidants: Shield the hair against pollution and environmental stress

The Complete Magnet™ Portfolio for Stylists

Magnet™ delivers a comprehensive, end-to-end system that supports stylists at every phase of the salon service. From preserving bond integrity to neutralizing external aggressors, Magnet™ offers targeted solutions throughout each phase of your salon service:

• Step 1 begins with all lightening powders (Magnet™ Blondes Ultimate Powder 9, Magnet™ Blondes Ultimate Powder 7. Ammonia-free*, Magnet™ Blondes Ultimate Clay Powder 8 – Hair Bleach & Lightening Powder and Magnet™ Blondes Ultimate Soft Lightener Cream)  mixed with Magnet™ Blondes Ultimate Oil Developers and the Magnet ™ Ultimate Technical Additive Hair Bonding Treatment, delivering up to 9 levels of lift while proactively protecting the hair’s internal structure.
• Step 2, the MAGNET™ ULTIMATE REPAIR PRE-WASH, instantly shifts the pH to seal the cuticle and start internal repair when the hair is most vulnerable.
• Step 3 involves the Magnet™ Ultimate Post-Technical Shampoo and Magnet™ Ultimate Post-Technical Treatment working to rebalance pH, cleanse, and deeply nourish the hair.

From porous, fragile strands to radiant, resilient blondes, this time-efficient routine is your go-to for healthier, brighter hair with every service.

Stylists can now achieve bond-preserving results while delivering high-performance lift and color. This maintains the integrity of the hair fiber at every stage of the service, including at-home care. For long-lasting results and protection, we recommend using and offering your clients the complete Magnet™ range.

Why Stylists Should Use Magnet™ in Their Services

Magnet™ preserves internal bonds even under extreme chemical exposure. For simultaneous repair and neutralization, try Magnet™ Blondes Blonde Hair Oil Repair & Neutralization, which is perfect for professionals aiming to finish with a cool blonde tone. It neutralizes brassiness while enhancing shine and controlling frizz.

Turn Repair Into a Revenue Stream

Magnet™ has advanced bond-repair technology and supports premium add-on treatments that allow you to charge more for visible, high-quality results. By incorporating Magnet™ into your offerings, you set your salon apart with differentiated market positioning and cutting-edge care. Clients will not only see and feel the transformation in their hair, they’ll keep coming back for it.

It’s Time to Rethink Bonding

Magnet™ represents the future of in-salon care. From internal reconstruction to anti-aggressor protection, it allows stylists to deliver the ultimate lift and the most cosmetic results ever.

To order the full Magnet™ range, simply visit the Revlon ProShop, exclusively for professional clients (click the link to register if you’re not already a member!). For expert tips, how-tos, and additional resources, be sure to check out Revlon Pro Always On and download the Revlon Pro Color World digital app.