Color Excel Gloss Meets Magnet Creating the Ultimate Color Combo

Healthy-looking, radiant hair is no longer a luxury, it’s a must. Today’s clients expect more than just tone, they want long-lasting color, brilliant shine, and hair that looks and feels healthy. That means stylists need to deliver not just results, but protection and restoration too. 

That’s where Color Excel Gloss and Magnet™ come in. Magnet™ works as a bleaching system that delivers blonde hair while providing maximum care for the hair fiber, and Color Excel Gloss acts as the perfect toner to refine and enhance the shade. Together, they offer a new era of acidic toning paired with advanced bond repair, giving compromised hair a luminous, fortified finish. For toning with Gloss, results can be achieved in just ten minutes. 

This isn’t a traditional color. This is next-generation care for results that are visible, lasting, and performance-driven. Here’s how to make it work in your salon. 

Magnet™ BondIN System+™: Internal Repair & 360° Protection 

Magnet™ tackles damage at the source by rebuilding the hair’s internal structure. Its triple bonding action repairs covalent, ionic, and hydrogen bonds, each essential to strength, elasticity, and movement. 

• Covalent Bonds restore mechanical strength, which is the hair’s structural core.
   

• Ionic Bonds promote flexibility and prevent breakage.
   

• Hydrogen Bonds restore texture and style retention. 

Beyond repair, Magnet™ delivers 360° protection with BondIN System+™ technology. This advanced formula shields hair from external aggressors and harmful metals during and after lightening or coloring. 

• Chelating agents capture and remove metals during technical services to prevent damage. 

• Antioxidants fight free radicals caused by pollution, UV, and other environmental stressors. 

Together, these anti-aggressor ingredients help maintain hair’s strength, integrity, and smoothness while locking in long-lasting results. 

What Makes Each Line Special

Color Excel Gloss: Fast, Acidic, High-Gloss Toning

Engineered with an acidic pH, Color Excel Gloss is ideal for use after chemical services. This pH helps to close the cuticle, improve pigment lock-in, and reduce porosity, leaving hair softer, smoother, and more reflective.

Its secret? The exclusive GLOWin System™, a three-phase technology that primes, deposits pigments, and seals the hair for enhanced brilliance:

• PRIME: Peptide chains replenish proteins in the hair fiber to rebuild structure and restore strength for a reparative effect, priming the hair for uniform color deposit, excellent pigment retention and optimal light reflection.
• DEPOSIT: High-reflective pigments, 1,000 times smaller than the hair fiber for optimal pigment diffusion within the hair structure, create a glow-from-within effect.
• SEAL: Surface-smoothing finishers help align the hair cuticle for maximum light reflection, locking in color and care.

Color Excel Gloss introduces six new, luminous shades inspired by the natural shifts of daylight, which are ideal for refreshing tone or adding subtle dimension after lightening.

Why This Combo Works: Science Meets Shine

These two formulas work in perfect harmony. Color Excel Gloss refines tone, shine, and surface smoothness while also addressing lightening and decolorization needs, ensuring hair color is brightened and balanced. Magnet™ rebuilds hair from the inside out, restoring strength, flexibility, and resilience after lightening or coloring processes.

How to Use Them Together: Step-by-Step Signature Service

Step 1: Lighten: Lighten the hair using Magnet™ Blondes Ultimate Powder, Magnet™ Blondes Ultimate Developer, and Magnet™ Blondes Ultimate Technical Additive. This combination lifts the hair to the desired level while keeping it protected throughout the process.

Step 2: Repair: Repair with Magnet™ Blondes Ultimate Pre-Wash to instantly restore bonds and elasticity when hair is at its most vulnerable, then cleanse with shampoo to remove residue and prepare for toning.

Step 3: Tone: Apply Color Excel Gloss Radiant Glow to dry or towel-dried hair for tone correction, enhancement, or a glossy refresh. Process for 10 minutes for a radiant, even finish.

Step 4: Seal & Nourish: Cleanse with Magnet™ Ultimate Post-Technical Shampoo, then apply the Magnet™ Ultimate Post-Technical Treatment to reinforce bonds, lock in moisture, and add shine and smoothness.

Client Benefits That Keep Them Coming Back

This powerhouse duo delivers 30x stronger hair that’s 4x shinier and has noticeably improved softness and smoothness. It’s ideal for clients with pre-lightened, porous, or chemically treated hair because it leaves strands looking visibly healthier after just one service.

Customizable, Scalable Services

These customizable services are easy to integrate into your salon menu by offering a high-value upsell that delivers visible results your clients will love.

The New Standard in Express Color & Care

When Color Excel Gloss meets Magnet™, lightening, treatment and toning become one. This power pairing sets a new standard for color & technical services with lasting benefits.

Upgrade your color menu with Color Excel Gloss Radiant Glow + Magnet™ and give your clients what they really want, luminous hair that radiates health.

To order products, simply visit the Revlon ProShop (exclusively for professional clients so click the link to register if you’re not already a member).

Be sure to also check out Revlon Pro Always On and download the Revlon Pro Color World digital app!