Say Hello to Radiance: Our New Radiant Glow Service Has Arrived

The future of glossing services is here and it’s luminous! Radiant Glow by Color Excel Gloss introduces a stunning new collection of six shades, inspired by the shifting light from dusk to dawn. These radiant, dimensional tones deliver an express glow-up and evoke a soft, neutral luminosity for a healthy-looking color.

But Radiant Glow does more than just color, it treats and amplifies shine in just ten minutes, giving you more time to focus on what matters: your clients.

Today’s clients expect radiant results that leave the hair looking as good as it feels. With our Signature Radiant Glow Service, you’ll not only meet those expectations, you’ll exceed them and build client loyalty in the process.

What Makes the Glow Service a Game-Changer

The Radiant Glow Service is powered by acidic technology that respects hair structure at every phase of the coloring process. An acidic pH brings the hair back to its optimal state after coloring, reducing porosity, smoothing the cuticle, and restoring shine. Rather than lift and stress. Color Excel Gloss reverses damage from chemical processes and rebuilds structure to recover natural hair quality from the first application.

The Technology Behind Color Excel Gloss

At the heart of this innovation is a triple-action formulation that delivers intense, luminous, and healthy-looking radiance. Powered by our advanced GLOWin System™, it creates our most brilliant shine yet.

• PRIME: Our patent-pending peptide chains help replenish proteins within the hair fiber, rebuilding structure and restoring strength. This reparative action primes the hair for even color distribution, excellent pigment retention, and optimal light reflection.
• DEPOSIT: Ultra-reflective pigments, 1,000 times smaller than the hair fiber, diffuse within the hair structure to create a radiant, glow-from-within effect.
• SEAL: Surface-smoothing finishers align the hair cuticle for maximum light reflection, locking in both color and care.

How to Perform the Signature Glow Service

Begin with a stylist-led consultation to determine the client’s desired glow effect, whether it’s refreshing, toning, glazing, correcting, neutralizing, or a personalized blend of these.

Apply Radiant Glow and wait for just 10 minutes. The short processing time reduces oxidation and speeds up service turnaround.

After rinsing, follow with a customized care and styling routine tailored to your client’s needs, then style to finish.

Customization is key: blend Radiant Glow shades with the Core Naturals from the Radiant Glow palette to perfectly tailor the tone to each client’s base color and preferences. For an extra touch of luxury, combine the service with glossing masks or other nourishing treatments, turning a salon visit into an experience that reinforces your salon’s premium positioning.

Benefits for Stylists and Clients

For your clients, the Radiant Glow Service offers visible transformation in minimal time. Their hair will look dimensional, healthy, and radiant without the damage. The acidic cream formula is vegan and alcohol-free, preserving the hair’s lipidic layer and preventing the dryness often associated with liquid toners.

For your business, this ten minute add-on service increases the efficiency and profitability of your offerings, turning toning appointments into fast, high-impact experiences. Backed by advanced care and shine performance, Radiant Glow differentiates your salon with a damage reversing treatment color that will be sure to turn heads.

Marketing the Glow: How to Promote It in Your Salon

Language plays a crucial role when introducing this service to clients. Phrases like “Treat, Color, Shine in Half the Time” and “Radiant Glow from Within” clearly communicate the core benefits in an approachable and aspirational way.

Position the Radiant Glow Service as a perfect maintenance option between Balayage or highlights, or as a standalone upgrade that rejuvenates both color and condition with minimal time investment.

Showcasing transformations through before-and-after visuals is a powerful way to boost awareness and engagement on social media. Capture content in varied lighting to highlight the radiance and dimension. The glow effect becomes a storytelling tool that sparks interest and reinforces your expertise in care-driven, high-performance color services.

Glow Is More Than a Look. It’s a Service

Radiant Glow sets a new standard in glossing, fueled by scientific innovation, creativity, and a focus on client results.

The  Radiant Glow Service aligns with today’s salon values: speed, customization, and transformation. Powered by our acidic pH technology, it restores hair condition while enhancing tone, all in just ten minutes.

This is more than a product, it’s an evolution in color. Add the Radiant Glow Service to your color menu and offer your clients a truly radiant glow from within.

For more educational content access our 24/7 platform, #AlwaysOn, to continue learning. You can also stock up on your favorite products by heading to our online store, Revlon ProShop. Lastly, click the link to download our handy Revlon Pro Color World digital app.