Hair Salon Marketing: Tips To Promote Your Business

April 4, 2022

The best advertisement for a professional hairdresser is their work—whether it’s a perfectly customized cut, well-crafted color, or long-lasting, trendy hairstyle. Happy clients will return to your salon chair again and again once your work has had a chance to shine on its own. But how do you get prospective clients to come in for the first time? When it comes to attracting new business, marketing (and word of mouth) are essential in this profession. Read on to discover some essential hair salon marketing strategies and tips to help you promote your business.

 

 

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How To Promote Your Hair Salon

Whether you’re marketing within your local neighborhood (such as door-to-door marketing, posters, etc.) or utilizing online marketing tools to reach new audiences, it’s important to know which strategies exist and how to best use them. Implementing the right marketing strategies at the right time can help you to reach the maximum number of people, and therefore, help your salon reach new heights.

Nowadays, there are so many different types of tools available to help you promote yourself (and your work) outside of just your salon and close inner circle. This means that once you’ve gotten to know your locale—from the streets to the neighborhood and demographic—it’s time to expand outward. The right approach will help you to always continue growing and improving as a professional. To help inspire you, here are a few creative hair salon marketing ideas to help you promote your business and increase your list of clientele.

Website

Your website is like the face of your brand and it’s easily one of your most essential tools when it comes to marketing. A great website helps clients and potential new customers get to know you easily, as well as understand your services and if you’re the right match for their needs. When it comes to your website, it’s important to always stay true to your brand, feature all of your most up-to-date contact information, keep it fresh and current, and lead with a professional-looking logo that authentically represents you. If you need some help with your hair salon logo, be sure to read our tips on how to design a salon logo. In today’s world, your website is like your digital business card, so make sure it stands out and is as unique as you are!

Social Media

Although learning the ropes of social media marketing can be intimidating to some, this is one area you don’t want to miss out on. Social media will only continue to be a must-have marketing tool, and therefore, it’s so important not only to create profiles on the main social media platforms, but to also keep them active on a daily basis. On Instagram, for example, there are many ways to directly connect with your existing and future clientele through photos, videos, and live posts of your work and services. Try to highlight your best work and don’t be afraid to put yourself (and your amazing personality) out there for the world to see.

If you’re in need of some creative social media inspiration, Revlon Professional offers free downloadable content for salons. Plus, you can also get involved in our monthly #openbrief social challenge, where we challenge our hairdressers to recreate trending looks and share their entries on their social media channels. For more information on how you can also get involved in our next social media challenge, visit our Instagram page.

 

 

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Online Bookings

There are a number of online tools that now grant you the luxury of booking your salon appointments online. For example, this is often done through your website, social platforms like Facebook (Meta), or specific apps designed strictly for this purpose. Online booking systems are an easy way to take your appointment bookings to a whole new level and open up a world of possibilities. When prospective clients visit your pages, they will find that online booking options create an easy and dynamic way to establish a good relationship right off the bat. In today’s world, it’s important to stay ahead of the latest digital tools and trends, and online booking software helps achieve just that—therefore making your business even more appealing to newcomers!

Advertising for Your Salon

When people head online to search for a new salon and hairstylist, you want to ensure that your name is showing up in their results. Online advertising offers so many possibilities to help you advertise your business on the platforms where prospective clients will be searching for you. The right ads can help bridge that gap and help connect you to the ideal new clients. Two popular places to feature “pay-per-click” ads are through social media channels (especially Facebook [Meta]) as well as on Google (through Google Ads). In order to do this the right way, you will need to create a Google Business account and, if you’re new to the world of online marketing, seek the help of a marketing professional or agency. And remember: Always keep your advertisements fresh and current!

Reviews

More than ever before, clients rely on their own research before deciding on a new salon. For this reason, positive reviews of your work are always a top priority when it comes to marketing. It’s absolutely crucial that you have comments on your website and social media channels showing that you are reliable, consistent, and professional. In fact, it’s almost a certainty that your new client looked up your reviews before coming in for their first visit. Therefore, always responding to comments—both negative and positive—will help your salon gain a very good reputation over time. One great marketing tip you can try is to create a QR code that makes it easy to reach your website and submit a review.

Discounts for Recommendations

Yet another promotional tactic you can try is offering your clients exclusive discounts and/or products for referring other people to your salon. You can also do this as a way to thank clients for expressing their satisfaction on social media with a review or by uploading a photo of their gorgeous new look. There are many creative strategies and ways to show your appreciation for your loyal clients!

 

Tips for Promoting Products and Services to Clients

Your marketing strategy should always target both new and existing clients. To help you attract more clients—while also showing your gratitude for your loyal customers—let’s take a look at some promotions you can offer on your website and on your social media channels below:

  • New client promotions: Try offering amazing discounts and promotions to first-time clients. This is a great way to get them excited about booking an appointment. Promote loyalty with an amazing haircut and then give them a discount on a service or product on their birthday, for example, and they’ll be hooked!
  • Product samples: Always having samples of your star products on-hand is something that your clients are sure to love. Show them some love in return by gifting them with your favorite product samples to try at home.
  • Holiday and special event promotions: Try promoting monthly offers—such as a revitalizing treatment with a special discount—in order to attract more clients. On Mother’s Day, Christmas, or before big yearly events like graduation season, you’ll also want to be prepared with special promotions that will attract people to your salon.

 

 

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And lastly, always remember to keep up with sharing everything on your website and social media channels. This will keep you connected to your current clients, while also drawing in potential clientele. With the right marketing tools, your salon will always have a long waiting list!

Visit our contact page to get in touch with a sales rep and discover new ways to enhance your business and become a part of the Revlon Professional family. As a Revlon Professional client, you’ll be entitled to access our e-learning platform #RevlonProAlwaysOn, our Revlon ProShop for around-the-clock online shopping, and Empowered salon for exclusive business and communication content for your salon.

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