Discover the 4th edition of the HAIR COLOR OF THE YEAR.
Chosen by our global hairdressing community: 66.66 BOLD CRIMSON RED.

An intense, fiery red, made for those who were born to stand out.
Formulated with the C5 Pigment for the most vibrant, daring shade of red, impossible to ignore.

66.66 isn’t just a shade, it’s a statement.

Our products deliver the most amazing hair colors thanks to our innovative color technologies with a strong focus on hair care as consumers these days demand. Revlonissimo™ offers you permanent colors with and without ammonia. For all your toning and demi-permanent color needs, Color Excel offers alkaline and acidic technologies for infinite service possibilities. Hair color that breathes and is perfectly-balanced to treat hair while coloring.